"We need to find something we all have in common, where we can agree (...) we need to unite people under the banner of a good future."
This conversation taught me a lot. My conversation partner here is Laura Sommer. She is an environmental psychologist and behavioral researcher.
With her, I talk about why we all actually know that we should improve the coffee world somehow, but sometimes it's so darn difficult to actually do something about it.
Where do the brakes come from, where does reactance, loss aversion, latent helplessness come from - or sometimes just anger and frustration. Laura vividly describes to us what we all could do.
