The Corona crisis is hitting coffee hard – but consumers barely notice it. However, what happens throughout the entire supply chain before that brings dramatic changes with it and will accompany us all for years to come. We discuss with experts.
To the webinar recording: https://kaffeemacher.teachable.com/p/kaffee-und-corona-webinar-aufzeichnung
Gerösteter Coffee is still available in retail and online stores. But for how much longer? And under what conditions?
What does COVID-19 mean for coffee producers, for cooperatives, for exporters, for logistics providers, for coffee roasters, for retailers – for all those who contribute their part to the final product?
In our webinar, we look behind the scenes of the coffee industry and talk with experts who will help us interpret the challenges and opportunities in this time with their expertise.
We are very pleased that we were able to put together our expert panel so broadly – thank you to all speakers for confirming their participation.
11 experts report
For an entire afternoon, we explore with experts what Corona is doing to coffee, what we can do, where we need to be careful, and where the opportunities lie.
In three blocks we discuss with industry experts where the journey is heading.
Block 1: Challenges – 13:00 – 14:45
General situation Maxime Acien, Sourcing Manager algrano
Production Rodolfo Peñalba, CEO COMSA, Honduras
Small producers Kleber Cruz, Coffee Coordinator GEPA
Logistics Christian Vollers, CEO Vollers
Block 2: Chances – 15:00 – 16:30
Retail Bruno Feer, Green Coffee Procurement Delica
Community Andreas Felsen, Managing Director Quijote Kaffee
Online Martin Elwert, CEO Coffee Circle
Distinctiveness Mathias Bühler, Gastronomic Director Adrianos
Block 3: Change 17:00 – 18:00
Fair Trade Simon Aebi, BDM Coffee Max Havelaar
Outlook Kim Elena Ionescu, SCA Chief Sustainability Officer
Change Change Management Input, TBD
