We said yes to each other! Our two roastery projects Spring Roasters and inthenameof are now coming together under the new name Kaffeemacher Roastery. A look back, an explanation, and a preview.
The Founding in January 2017
With the founding of Kaffeemacher GmbH in January 2017, our two roastery projects launched simultaneously: Spring Roasters, the coffee roastery behind Café frühling, began operations. In doing so, we created a coffee brand that we gave time to establish itself in Café frühling and then gradually expand throughout the city and beyond Basel's city limits.
At the same time, we started creating brands for others with in the name of. We called it "Private Label Specialty Coffee" – and will continue to do so. We really love this approach of creating a brand for others and roasting coffee according to our private label customers' specifications. One of our very first customers was Sylvia Vonlanthen, who today successfully runs Café Vonlanthen with her family. Ricola came on as a notable customer shortly after, before this roastery project too could grow steadily and surely.
The young team soon experienced their first competition successes. Spring Roasters roasted the coffee for Agnieszka Rojewska for the Polish championship in 2018, which she won.
At the Schweizer Roasting Championships 2018, Felix came second and proved how skilled he is at the roasting drum.
Neutral in Stance
We didn't launch the two roastery projects under the name Kaffeemacher because we wanted to remain visibly neutral with the school as Kaffeemacher Academy. We train, advise, and support many roastery projects, develop roasting profiles together, and import coffee collaboratively. The Academy is a place of exchange and networking on the coffee market for everyone who wants to work with us.
Over the past two years, we've realized: our neutrality and willingness to share knowledge with everyone who wants to work with us doesn't depend on our name. It's much more about our fundamental attitude to operate this way. Many people in very different projects and companies have understood this and seek collaboration with us.
By merging the roastery projects under the Kaffeemacher umbrella, many things become easier for us. Less duplicate communication, fewer channels and websites to maintain, and so on. It will also be much easier for you in the future to understand what we do as Kaffeemacher. And it will be much easier for us to explain how our activities connect.
Same Service, New Appearance
We're still the same people, just under one name now. For us, this is a deliberate step to transfer the brand values of Kaffeemacher to our roastery as well. Accessibility, transparency, and a clear point of view.
We continue to offer custom roasting, just no longer under the name inthenameof, but as Kaffeemacher. The coffees in our assortment are still the same, just with new labels and increasingly more information behind the coffees. You may have already noticed: with all our new coffees, we communicate the FOB price, for example, and provide an explanatory video as well.
To do justice to this development graphically, we'll be launching new packaging later this year. There's still quite a lot ahead that we're really looking forward to.
And the Co-Roasting Space?
From the beginning, it was our goal to be an open roastery where everyone can look behind the scenes. We have no hesitation about that. With the Co-Roasting Space (CRS), we've given expression to this approach. The CRS is our roastery, which we rent space in ourselves. Others can also rent space, such as Recolecta Coffee, TEIKEI or Ruby Rambo.
This concept will continue to exist. We love the exchange, even during roasting, and we're happy to help others roast their own coffee.
And What's Coming Next?
A lot, we promise you. In the future, we want to communicate our coffees as transparently as possible. We want to go into more detail about price formation, tell more about the challenges of coffee production, and will clearly share our perspective on the central pillars of our work such as sustainability and transparency.
From Now On: Kaffeemacher Roastery
The dialogue might go something like this:
Priest: "inthenameof, do you want to take Spring Roasters as your lawful partner, honor them, love them, and all the rest?"
And both say:
"Yes, we do."
Heartfelt congratulations to the newlyweds!
