What would need to happen? Design would need to be integrated much earlier in the product development process (...) And they would need a seat at the C-level.
Roberto Inderbitzin is an industrial designer who loves coffee. So much so that he has even designed coffee machines. Design, as he says, would need to be brought into the process much earlier when a new product is being planned. Because then design could help make products even better and more sustainable.
With Roberto, I talk about what designers actually do, why many coffee shops look the same today, and why the design of old Italian coffee machines remains popular to this day.
