The coffee world has been turned upside down since the Covid pandemic. Delivery delays, high coffee prices, challenges for producers, traders and roasters. Add to that frost and drought in Brazil — nothing is the way it was just recently. This podcast is meant to be a compass for everyone in the coffee industry to navigate through the coming months.
In this episode: Hans Fässler, NKG Tropical Farm Management
In this special edition of our Coffea Makers podcast, I'm talking with people who are analyzing the current situation, clarifying questions, and raising important new ones. Everyone working in the coffee industry in any capacity is already feeling the changes, or will be within a few weeks at the latest.
Every Sunday evening we publish a new episode of Coffea Economica. In this episode, I'm talking with Hans Fässler from the Tropical Farm Management of the Neumann Coffee Group.
Hans Fässler, NKG Tropical Farm Management
Hans Fässler and Philipp Schallberger talk about Brazil, intensive coffee production and its cycles. Hans has been a coffee agronomist for 38 years, has managed farms, built up coffee production in China for Nestlé, and today advises and manages coffee farms worldwide. Hans analyzes the current situation in Brazil accurately and pragmatically. Intense 40 minutes with Hans Fässler, who has clear visions for the future of coffee production.
- "What do good producers have in common? That they regularly invest in their assets. They always reinvest in the plantation and regularly renew it."
- "I am personally an advocate for optimizing production based on site conditions, not maximizing it, but optimizing it so that you need as little land as possible to produce a lot of coffee."
- "The shade tree is also competition for the coffee plant. What is the benefit, what are the advantages and disadvantages of shade for coffee production?"
