The coffee world has been turned upside down since the Covid pandemic. Delayed shipments, high coffee prices, challenges for producers, traders and roasters. Add to that frost and drought in Brazil – nothing is the way it was just recently. This podcast is meant to be a compass for everyone in the coffee industry to navigate through the coming months.
In this episode: Raphael Studer, algrano
In this special edition of our Coffea Maker podcast, I'm talking with people who are analyzing the current situation, clarifying questions, and raising important new ones. Everyone who works with coffee in any capacity is already feeling the changes, or will at the latest in a few weeks.
Every Sunday evening we publish a new episode of Coffea Economica. We start with Raphael Studer, co-founder and CEO of algrano.
Raphael Studer, Co-founder and CEO algrano, Zurich
In conversation with Philipp Schallberger, Raphael Studer analyzes the current situation with razor-sharp precision.
- "Many roasters were only founded in the 2010s. Many roasters only know this downtrend. It's wrong to believe that it will always continue like this."
- "If we were to assume that producers calculated exactly the way roasters do, then the price would only change due to inflation. As a roaster, I would therefore have to expect that raw coffee would have to become about 10% more expensive every year."
- "Traders and roasters have taught producers to be price takers and to act accordingly. This means that when prices rise, producers naturally accept them too. 'You taught me to be a price taker, and I'm taking the price that the market is now offering.'
Next episode: 26.12.2021 with Kleber Cruz, GEPA
