Coffee prices haven't been this high since 1977. Who will this affect in the coffee chain?
Coffee trading should provide stability in the coffee market, but is currently in rough waters itself. Slim margins for traders and high prices for green coffee will shape the coffee world in the coming months.
To better understand "the trade," I speak directly with traders.
Joining me in this conversation is Peter Lerch, who has worked across the entire coffee chain for almost 40 years, including as a trader.
He says that it's probably simply time to dust off the old virtues: listening, trust, and putting long-term thinking at the center.
