The coffee world has been turned upside down since the Covid pandemic. Delivery delays, high coffee prices, challenges for producers, traders and roasters. Add to that frost and drought in Brazil — nothing is as it was just a short time ago. This podcast is intended to be a compass for everyone in the coffee industry to navigate through the coming months.
In this episode: Robert Heuveldop, Managing Partner List & Beisler
In this special edition of our Kaffeemaker podcast, I speak with people who analyze the current situation, answer questions, and ask important new ones. Everyone who works with coffee in any way is already feeling the changes now, or at the latest in a few weeks.
Every Sunday evening we publish a new episode of Coffea Economica. In this episode I speak with Robert Heuveldop from List & Beisler.
Robert Heuveldop, List & Beisler
In conversation with Philipp Schallberger, the discussion focuses primarily on the basic principles of coffee trading. Robert Heuveldop provides a crash course on how coffee trading works.
- "Roasters must absolutely not resort to the salami tactic of downgrading quality right now. That would be the biggest mistake."
- "For specialty coffees for the big players, the margin is around 1-2%. For conventional coffee it's close to zero. For specialty coffees for smaller roasters it's just under 10%."
- On Direct Trade: "It doesn't make sense if every roaster were to take on all these functions that we perform. That would be an incredible inefficiency. And high costs always come at the expense of the coffee farmer."
Next episode: January 16, 2022 with Andreas Felsen, Quijote Coffee
