The coffee world has been turned upside down since the Covid pandemic. Delayed shipments, high coffee prices, challenges for producers, traders and roasters. On top of that came frost and drought in Brazil – nothing is the way it was just recently. This podcast is meant to be a compass for everyone in the coffee industry to navigate through the coming months.
In this episode: Katharina Gerasch, independent coffee consultant
In this special edition of our Coffea Economica podcast, I speak with people who are analyzing the current situation, clarifying questions, and raising important new ones. Everyone who works with coffee in any capacity is already feeling the changes now, or will feel them within a few weeks at the latest.
Every Sunday evening we release a new episode of Coffea Economica. In this episode, I speak with Katharina Gerasch.
Katharina Gerasch, Coffee Consultant
In conversation with Philipp Schallberger, the focus is above all on the challenges roasters are facing these days. Katharina Gerasch comments on the current situation as follows:
- "If necessary, roasters need to trim down. My experience shows that roasters always tend to diversify. Now roasters have the chance to reconsider their portfolio."
- "Sometimes it's also legitimate to look at whether I want to use a lower quality in a blend."
- "Be careful not to fall into a general change mode. It's about asking precisely what I need to change and why right now. Don't just rush ahead."
Next episode: 1/9/2022 with Robert Heuveldop, List & Beisler
