How can cafés and roasteries change the coffee world?
Roasters United is a network of smaller roasteries that purchase raw coffee together. They are organized as a cooperative, with members taking on specific responsibilities for different core tasks. This year, they purchased 20 shipping containers of raw coffee from 10 countries, sourced from 13 cooperatives. That's almost 300,000kg of raw coffee purchased directly, fairly, and organically.
With Roasters United, even small roasteries and cafés can take responsibility and have a direct impact on coffee production. Coffees are contracted early and pre-financed at 60%. This model should set an example because it shows that together, more is possible.
With Alex and Nadine, I spoke about their approach of "socializing cup quality". In short: it's almost too good to be true. But listen for yourself.
Coffee is part of climate change. We all have a say in whether it becomes more part of the solution or part of the problem.
